Talented songstress Kim Petras has recently revealed the music video for her single “Future Starts Now.” The energetic music video is now available to view via YouTube below;
“Future Starts Now” is a fun track that represents a new chapter in your life. As the world changes, so do we, and the lyrics behind the song demonstrate that change. In order to bring that meaning to life in a video, Kim hosts an “end of the world” party. Everyone is having a good time, dancing the night away, not having a care at all. The purpose is to showcase that although change may be a chaotic period in time, that doesn’t mean that the next phase doesn’t bring us joy and hope.
When talking about the video, Kim Petras explains;
“The ‘Future Starts Now’ video is inspired by going into the unknown, having the world change and break under you, and celebrating that change and the future after what feels like the end of the world. I was very into this amazing anime called Japan Sinks and, since I was so inspired by Europe when making my new music, I thought ‘There’s no better way to do this music video than to have the Eiffel Tower sink.’ When I think of Europe, the first thing I think about is the Eiffel Tower. It’s a metaphor for life: things are going to change whether you want them to or not and you can either roll with it and make the best out of it or let it drown you. The pandemic changed the world in bad ways but good ways too. It’s about not letting life sink you and to have fun and celebrate the world – whatever it becomes.”
Not only is it the perfect song to blast on your speakers when you’re feeling inspired to make a change in your life, but Kim’s live performance of “Future Starts Now” is simply exquisite. The singer made her debut TV performance at the 2021 MTV Video Music Awards Pre-Show, before then making an attendance at the infamous MET Gala. It was very pink, and will make you want to dance along the choreography. Be sure to check the performance out below;
“Future Starts Now” is only a glimpse as to what is to come next. It sets the scene in anticipation for her debut album and the first release from her newly inked partnership with Republic Records. It pulls inspiration from 80s-infused dance hits and the European house music that she fell in love with on her childhood family trips to Paris – making it that little extra personal. It has a sense of nostalgia that music lovers will fall hopelessly for.
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